Gelish Under Her Spell Collection Fall 2013
Gelish MINI® Introduces Six New Shades Inspired by Femme Fatale Fashion
SEDUCTIVE AND FEMININE HUES DEFINE THE FALL SEASON
BREA, Calif. – (July 2013) – Sparked by the feminine textures of lace and tulle, along with fabrics such as velvet and leather that were prevalent on the fashion runways for the fall season, Danny Haile, CEO and founder of Gelish MINI®, is gearing up to launch the “most seductive and intoxicating gel-color collection of the fall season.” These six captivating colors, now known as the Gelish MINI® Under Her Spell Collection, are expected to be available starting August 2013.
“The power of femininity and sensuality played a big role when it came to choosing the concept and creating the colors,” Haile said. “Ultimately, I wanted the colors to captivate and be strong, yet womanly at the same time.”
Under Her Spell features six new custom-blended colors, each named to evoke the idea of undeniable femininity and sensuality:
- I’m No Stranger to Love: Rich Navy-Teal
- A Touch of Sass: Jeweled Black Cherry
- Love Me Like A Vamp: Jeweled Black Violet
- Want To Cuddle?: Smoky Dark Taupe
- Lust At First Sight: Creamy Greyish Mauve
- My Nightly Craving: Creamy Greyish Pink-Lavender
Gelish MINI® products are available exclusively at Sally Beauty Supply stores nationwide and online at sallybeauty.com. Follow Gelish MINI® on Facebook, Twitter, Tumblr and on Instagram (@GelishMINI).
Gelish MINI® comes in an array of colors, applies like polish, with a twist cap and applicator, but are cured in an LED lamp for 30 seconds or in two minutes with a traditional UV lamps, just like gels. Gelish MINI® stays on the nail for up to three weeks of beautiful wear, with no chipping or peeling. Gelish MINI® soaks off completely in only 15 minutes. For more information, please visit www.gelishminis.com.